Urban Decay

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Urban Decay is a cosmetics brand recognized for its edgy, trend-setting, and high-quality makeup products. Established in the 1990s, Urban Decay gained popularity for its bold and vibrant color palettes, catering to individuals who seek unconventional and expressive makeup looks.

The brand is well-known for its wide range of makeup products, including eyeshadow palettes, vibrant lipsticks, eyeliners, and complexion products. Urban Decay is celebrated for its innovative and high-pigment formulas that allow for creative and long-lasting makeup application. Urban Decay gained particular acclaim for its iconic "Naked" eyeshadow palettes, which featured neutral tones and a mix of matte and shimmer shades, becoming a staple in many makeup enthusiasts' collections. Beyond its product range, Urban Decay has also emphasized cruelty-free and vegan makeup, reflecting a commitment to ethical and sustainable beauty practices. The brand's reputation for boldness, creativity, and high-performance makeup has made it a favorite among makeup artists, beauty influencers, and individuals passionate about expressing themselves through makeup artistry.